The Best Analytics Programs & Tools for Ecommerce Websites

If you want to gain an insight of your online business, here are the best analytical programs and tools for ecommerce websites to consider!

Business owners, marketers, and ecommerce platforms understand that now, more than ever, analytics have become an essential part of achieving online success. The reason for this is because there are more than 110.000 online stores or ecommerce websites that are currently generating revenue. This does not include the startups and smaller ecommerce businesses that are new in the online business world and are slowly growing.

All of these websites are competing against one another, they are competing for capturing the attention of the customers, they are competing for the customers, for the products they offer, and etc. This means that you will have to work really hard to step up your game and be good at what you are doing.

Success is usually driven by data! Yes, you can setup your goals, determine your needs, specify your requirements, but without the data, you will never know if you are close to the success.

Built-in analytics that come together with platforms such as BigCommerce and Shopify are a great start, however, you need to keep in mind that these platforms provide you with basic research and they tend to offer little more than merchandising data and vanity metrics. A lot of the things you will get cannot be used and they are not actionable.

B.  Check the previous customer’s reviews

The feedback that the company receives from its earlier customers is very crucial as it helps you determine whether they produce quality work that matches your target audience expectations. You can check on their website for their client’s testimonials, reviews and ratings, this will give you much reference and will help have confidence in your final decision.

If you want to track your conversions, check how your content marketing is really doing, and understand your audience better, you need to use the right programs and tools. You need comprehensive and more powerful analytical resources, in order to be able to track sales and growth trends.

In this article, we are going to present you the best analytical programs and tools for ecommerce websites. By using these tools you can understand how online businesses are working, what you need to do to improve your site, are you making a progress, and etc. These tools will help you start your business right, regardless of whether you are using website builders, ecommerce templates or ecommerce platform solutions:

  • Google Analytics – This is one of the most important analytical tools on the market. It is free, which is great, even if you are on a limited budget, you can use this tool. Also, there are a lot of things that you can do with Google Analytics such as tracking marketing campaigns with custom URL parameters, setting customized activities, conversions, event goals, discovering which campaigns are most effective, integrating with ecommerce platforms to track conversions, using geographical data, and identifying top-performing pages, and much more.
  • Piwik – This is an open source platform and an alternative to Google Analytics. It offers the same options and features, the only difference is that it provides a lot more functionality which is great if you need to get an insight of the site performance. This tool is available in free and premium versions via cloud-hosted or self-hosting service. This platform comes with integrated plugins for Prestashop, Magento, osCommerce, Zen Cart, and much more.
  • Kissmetrics – This is a popular analytics tool which provides an easy interpretation. It integrates with Magento, Shopify, and WooCommerce. Also, it has an ability to generate Path reports on the move, it has a real-time tracking, and a search option that includes complete action histories and user profiles.

Besides these great analytical programs and tools, you can also use Clicky, Woopra, Adobe Analytics, and Webtrends. All of these programs and tools are helpful, especially if you are just building your first ecommerce website.

So, what platform are you going to use for tracking your ecommerce site analytics? Don’t hesitate to share your experience with us!